Website Analysis: Beyonce

Website Analysis: Beyonce

1. Beyonce's cover page of her website is very simple. It has her name as the cover line and then has multiple pictures of her modelling her ivy park clothing range that viewers are able to scroll through.

   • In all of beyonces photos she is fully made up and each photo is taken from a different angle with her doing different poses.

2. There are a variety of different sized images and each phot is taken in front of a different coloured background, making it look like a multi coloured brick wall.

   • The Vault, is where fans can view all of beyonces photo shoots from the past 5 years.

3. There is a pull out section of her website where viewers can be redirected to different parts of the site, such as: Music, Tours, Ivy Park, Vault and shop

   • On the music section of her website viewers can listen to her albums, view all her cover art, watch her music videos and by the albums online.
   • On the tour section of her website, not only can viewers book tickets for the latest tours they can also watch live footage from all of her previous world tours.
     • The shop section of her website re directs fans to another website where they can buy a multitude of Beyonce merchandise such as notebooks,hoodies and caps.
       • Her merchandise has quotes from her songs on it, photos of her and signed pieces.

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