Flashcards
Audience Key Definitions
Cards in this deck (6)
- 1Passive BuyerYou buy into media texts because of a review, advert or someone recommends it
- 2Active BuyerYou decide to buy something of your own choice with no influence whatsoever
- 3ConstructionSomeone who makes the media
- 4ConsumptionSomeone who uses the media
- 5Two Step FlowDetails that there are opinion leaders in society
- 6Hypodemic NeedleThis theory states that people watch/ read media texts
Information
- Description
- Key terms for audience section
- Created by
- Joshua Smith · May 2016
- Updated
- May 19, 2016
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