Consumer Behaviour flashcards
173 flashcard decks by 96 users · Page 2 of 5
This page gathers flashcards on Consumer Behaviour, from learning and attitudes to decision making and culture. University students and professional candidates can practice key concepts, while teachers can find study material. There are over 160 flashcard resources, mostly at university level, with some secondary-level material. Choose a deck to begin.
Select topic
- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Flashcards
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44 cardsAll in one
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24 cardsTopic 2 Consumer Society and Culture What is Culture?
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27 cardsThe Self-motivations, values, lifestyle what is motivation and how does it occur?
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36 cardsWeek 3 - Consumer Behaviour and Market Research Market research results in...?
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38 cardsConsumer Psychology Basics
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23 cardsBSNS103 5 factor model
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13 cards8. Theorising the Ethical Consumer (Part 2) Explain: Approaches to studying the ethical consumer
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24 cardsConsumption and Sub-culture what is a sub-culture?
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18 cardsConsumer Motivation & Involvement What influences consumer motivation?
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27 cardsTopic 3 Groups & Social Media How do the groups we belong to influence our decisions?
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27 cardsAttitude-Behaviour Gap in Ethically Aware Customers
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19 cardsPerception, Exposure, and Attention describe the process of taking in information (from exposure to behavior)
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14 cardsMKT 310 exam 1 review "Learning" chapter 3 what is learning?
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21 cardsTopic 6 Motivation To Consume What is motivation?
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26 cardsMultiple Choice Questions What is Psychographic Segmentation?
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20 cardsPerceptions What is consumer perception?
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22 cardsMarketing Lecture 3 Buyer Behaviour in Consumer Markets
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40 cardsmarketing chapter 6: consumer decision process what did peter druker say about the importance of understanding the consumer
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33 cardsT4 - Motivation
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19 cardsFamily and Households in what ways do families influence our purchases?
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25 cardsPerception Why discussed? 4
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15 cardsConsumer Research What is consumer behaviour research?
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13 cardsConsumer Behaviour Chapter 6 Learning and Involvement
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12 cardsConsumer Behaviour Chapter 3 Needs and Motivation
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25 cardsTopic 7: How Perception Influences Behaviour What are the 3 stages of the perceptual process?
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25 cardsMarketing Chapter 6 Steps in the Consumer Decision making process
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36 cardschapter 8 consumer beliefs influence what?
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30 cardsIntro MKTG CH5 Consumer buyer behavior
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21 cardsMKT Ch. 5 (Test 2) (Figure 5-1) What is the purchase decision process?
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38 cardsmarketing ch 5
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20 cardsmkt 310 exam 1 : motivation and needs what is motivation
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13 cardsHow Consumers See The World & Themselves. The Self: Motivations, Values & Lifestyle.
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40 cardsAg Sales: Buyers and Consumers Customers buy because they believe they will gain more than they give up.
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30 cardsConsumer Behavior Midterm - Chapter 1
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15 cardsTopic 8 How People See Themselves Explain the similarities and differences between the Self in Western & Eastern Cultures?
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14 cardsLecture 5+6 Definition of Attitudes
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25 cardsIM_MKT_Week 4 What are the 4 factors which affect the consumer behavior?
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30 cardsConsumer Behavior Chapter 2
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18 cardsMarketing 3 Deskriptive Decision Theory
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10 cards02. Buyer Behaviour Perception - In order to create effective marketing communications campaigns, marketers need to know: