Consumer Behaviour flashcards
173 flashcard decks by 96 users · Page 3 of 5
This page gathers flashcards on Consumer Behaviour, from learning and attitudes to decision making and culture. University students and professional candidates can practice key concepts, while teachers can find study material. There are over 160 flashcard resources, mostly at university level, with some secondary-level material. Choose a deck to begin.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Flashcards
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9 cardsKey influences on consumer behaviour Factors affecting a consumers choice?
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17 cardsPerception what is perception?
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17 cardsBehavioural Learning Theories Behavioural Modification Perspective of Marketing
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25 cardsLearning
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19 cardsTopic 4 Cultural Change Processes What is a style?
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29 cardsConsumer Behavior Chapter 4
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10 cardsIncome & Social Class
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26 cardsMust Learn
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22 cardsT6 - Attitude
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16 cards3 Consumer Behaviour
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14 cardsDefnintions and Origins of Consumer Behaviour what are the stages of consumer decision making? (note: rational decisions)
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33 cardsChapter 6
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15 cardsPost-Purchase Consumption what are the post-purchase stages?
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16 cardsmarket 310 exam 1 review : memory (chapter ) review for mkt 310 exam 1. chapter 3. memory
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31 cardsFormative assessment Chapters: 1,2,7,8
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13 cardsLecture slides - Sensation and Perception
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19 cardsKunder och marknader What is the point of the consumer acquisition process?
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24 cardsConsumer Behavior- Chapter 3
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16 cardsLifestyle
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13 cardspricing and psychology of consumption pricing and consumption: executive blindspot
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11 cardsIncome and Social Class what 3 factors impact on consumer spending?
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19 cardsTopic Terms
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12 cardsCONSUMER BEHAVIOUR EXAM Describe the way in which consumers store knowledge, and what factors aid storage/recall and draw the 3-reg...
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1 cardsCH.6C
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18 cardsMARK217 WEEK 8 Motivation and Values What effects customer needs?
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18 cardsT1 - Perception
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1 cardsCH.6B
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18 cardsDecision making & Decision rules What are decision rules?
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8 cardsChapter 11 Culture What is Culture
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14 cardsT3 - The Self
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14 cardsConsumer behaviour - decision making Decision making process
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6 cardsWeek 2.2: The influences on the customer/consumer decision making process What are the 5 stages of the consumer decision buying process?
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8 cardsChapter 9 The Family Foundations of the Family
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13 cardsUntitled Bait and switch BG
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13 cardsMARK217 Week 9 consumer attitudes and attitude change What are the 3 attitude components?
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19 cardsTheme 2 Consumer Power
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10 cardsMARK217 WEEK 10 Groups and social influence what effects source credibility when sending a professional message?
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12 cards6.2 The economic climate
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14 cards6.1 Ethical and environmental considerations
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7 cardsConsumer and Organizational Buying Behaviour Explain the 4 quadrants of the purchasing involvement process