Consumer Behaviour mind maps
820 mind maps by 580 users · Page 2 of 21
This GoConqr page gathers consumer behaviour mind maps on topics from perception and attitudes to decision making and social influence. University students and professional candidates can use them to review key ideas, while teachers can find material for lessons; some resources also suit school students. There are over 780 mind maps made by more than 550 users. Pick a topic and explore a map.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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132 nodesNeuromarketing (i) benefits · media issues · consumer research lim... · modular brain - perfo... · sensory branding · olfactory (smell)
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31 nodesDigital and Social Media In the Purchase Decision Process Objetive:: Understand...
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162 nodesSocial Class and household influences Social class · Households
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127 nodesAnalyzing Consumer and Business Markets 1) Introduction to Co... · 2) The Consumer Decis... · 3) Introduction of B2...
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49 nodesCONSUMER BEHAVIOUR Seven Steps for Build... · Decision Making proce... · "Consumer behavior is... · Consumer behavior in ... · Factors that Influenc...
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60 nodesCHAPTER 4: CONSUMER MARKET AND CONSUMER BUYER BEHAVIOR DEFINITION · The Buyer Decision Pr... · CHARACTERISTIC AFFECT... · MAL SHAKIRA WAHDA
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40 nodesLecture 2: Consumer Emotions and Motivation Emotion is an evaluat... · Emotional Contagion T... · Motivation · Protection Motivation...
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97 nodesConsumer Decision Making Consumer Behavior · CONSUMER DECISION MAK... · TYPES OF CONSUMER BUY... · CONSUMER INVOLVEMENT · INFLUENCES ON CONSUME...
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54 nodesConsumer Behavior factors that affect c... · consumer buying process · consumers market · Consumer behaviour is...
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51 nodesL12- Consumer Attitude 1. Attitude · 2. Tri-Component Atti... · 4. Analyisng Consumer...
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11 nodesConsumer behavior - Information processing Compares the TRADITIO... · A scale to measure UT... · Explore how consumer ... · Under the CENTRAL ROU... · Learning by analogy i... · Consumers have two pr...
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23 nodesLearning Consumer Elements Motivation · Reinforcement · Answers · Signals
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47 nodesConsumer Markets & Consumer Buyer Behavior 2. Characteristics Af... · 4. The Buyer Decision... · 5. The Buyer Decision... · 3. Types of Buying De... · 1. Model of Consumer ...
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59 nodesConsumer Markets and Buyer Behavior Model of Consumer Beh... · Characteristics Affec... · Buying Decision Behav... · The Buyer Decision Pr...
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59 nodesConsumer and Business Buyer Behavior Cultural · Social · Personal · Psychological · The Bueyer Decision P...
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41 nodesIdeals of Beauty Examplar of appearanc... · Favourable physical f... · Some features are uni... · Advertisers use compl... · Varies by culture - A... · IDEALS OF BEAUTY OVER...
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31 nodesBuying behavior and the buying process The action of buying ... · Types of customers · Organizational Buying... · How do organizations ...
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48 nodesConsumer & Business Buyer Behavior Factors Cultural · Social · Physchological · Personal
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48 nodesConsumer & Business Buyer Behavior Factors Cultural · Social · Physchological · Personal
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9 nodesConsumer Behavior - Bottom of the Pyramid (BoP) Selling to the poor c... · More than 4 billion p... · Poverty and low educa... · Low income teenagers ... · BOP segment is not ho... · Increasing equality r...
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94 nodesCh10: judgment and decision making low effort judgment process · decision-making proce... · learning choice tacti...
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83 nodesMean Making Consumption as Self K... · Consumption as Daydre... · Consumption as Status... · Consumption as Practice
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38 nodesPersonality The unique, dynamic o... · Freudian Theory: Unco... · Trait Theory: Focusse... · Consumer Innovativeness · Consumer Dogmatism · SELF CONCEPT
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74 nodesUnderstanding Chinese Consumers: Growth Engine of the World Hitting top speed: Fi... · Revving the engine: T... · The driver’s seat: Le... · Tuning up for maximum...
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61 nodesW2 Perception, Interpretation, Senses definition · exposure (Hoyer & Mac... · sensation · key concepts in exposure · J.N.D & marketing imp... · attention
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19 nodesFamilies and family desicion marketing The Family Life Cycle... · The Family Life Cycle... · For purposes of this ... · Single parenthood can... · Here, the single pare... · Family Decision Making.
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136 nodesHigh-effort judgment and decision making Judgment processes · Decisions
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43 nodesPERCEPTION DIFFERENTIAL THRESHOLD · PERCEPTION · SUBLIMINAL PERCEPTION · ELEMENTS OF PERCEPTION · Product positioning: ...
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100 nodesTest 3 prep Outlet Selection and ... · Expectancy disconfirm... · Age, Coherts, Familie... · Lvls of mental progra... · Hofstedes custural di... · Monochronic cultures
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35 nodesLecture 3: Attitude Attitude - A predispo... · Persuasion · Involvement - is a pe...
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30 nodesDrivers of store brand choice over national brands in times of crisis: effect of marketing variables and socio-demographics During the shock, con... · What key marketing fa... · Do demographic charac... · Do these effects diff... · Consumer preferences ... · Hampson and McGoldric...
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129 nodesSocial influences Source · Characteristics
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70 nodesCONSUMER MOTIVATION (H2/LECTURE3) "THE ENERGY(DRIVE) TO... · GOAL OBJECT · NEED · SELF CONCEPT · 2 TYPES OF MOTIVATION · MOTIVATION CONFLICTS
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32 nodesCUSTOMER BEHAVIOR CONSUMER MARKET AND B... · BUSINESS MARKET AND B...
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26 nodesConsumer decision making Decision making quality · Consumer decision str... · Rational choice theor...
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36 nodesW3 Learning and Memory learning · behavioural · cognitive · classical conditioning · operant conditioning ... · observational learning
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21 nodesAnalyzing Consumer Markets and Analyzing Business Markets Consumer Behavior: th... · Key Psychological Pro... · The Buying Decision P... · Business Market: all ... · There are 3 types of ... · The buying center: de...
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23 nodesCONSUMPTION, CONSUMER CULTURE AND CONSUMER SOCIETY CONSUMPTION · CONSUMER CULTURE · CONSUMER SOCIETY · CONSUMER CULTURE: HIS...
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5 nodestypes of purchases Occasional Purchase W... · Proximity Shopping Pr... · Convenience Shopping ... · Consumer Purchase Alt...
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26 nodesConsumerism What is consumer beha... · How can marketing aff... · 6 principles of influ... · Trask: habitational n... · Useless: not fulfilli... · Useful: able to be us...