Consumer Behaviour mind maps
820 mind maps by 580 users · Page 3 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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51 nodesCHAPTER 6 CULTURAL INFLUENCES · INDIVIDUAL INFLUENCES · SOCIAL INFLUENCES · PSYCHOLOGICAL INFLUENCES
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7 nodesUnderstanding China´s Wealthy PROCESS OF THINKING: ... · FACTS • 2015- 4th lar... · FEELINGS: The chinese... · DIFFICULTIES: great d... · POSITIVES: Insight in... · CREATIVITY: article b...
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25 nodesChapter III "The changing American Society: Values CHANGES IN AMERICAN C... · Marketing to Gay and ... · Self-Oriented Values · Environment-Oriented ... · Other-Oriented Values · MARKETING STRATEGY AN...
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112 nodesAttitudes is an overall evaluat... · to better create or i... · Cognitive foundations... · Emotional foundations...
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31 nodesOnline shopper behaviour Theoretical Background · Introduction · Influences of Online ... · Managerial Implication
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44 nodesFactors Influencing consumer behavior Cultural · Social · Personal · Psychological · Most marketers now pr... · Abraham Maslow sought...
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102 nodesCB Chapter 6: Personality, Lifestyle, and the Self-Concept Personality · Major Traits in Consu... · Lifestyles, Psychogra... · Role of self-concept ...
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46 nodesConsumer Behavior Cultural factors · consumer buyer process
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51 nodesMARKETING CONSUMER BEHAVIOR · CONSUMER BUYING DECIS...
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55 nodesSocial Influence (Lecture8/H10) 2. NORMATIVE INFLUENC... · 1. INFORMATIONAL INFL... · 3. VALUE EXPRESSIVE (... · REFERENCE GROUPS: PER...
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69 nodesConsumer Behaviour Types of customers · Steps in the buying p... · Who makes the buying ... · Legal Considerations · Cultural Aspects
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30 nodesCultural Theory and Material Culture Culture · Clotaire Repaiile on ... · Mary Douglass and Gri... · Myth and Material Cul... · Myth Model and Materi... · Mark Gottdiener on Cu...
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29 nodesLecture 4 DEFINITION: The proce... · 1. SENSATION = The im... · 2. ABSOLUTE THRESHOLD... · 3. DIFFERENTIAL THRES... · 4. SUBLIMINAL PERCEPT... · 1. SELECTION
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45 nodesA conceptual framework of intangible product design: Applying means- end measurement Means- end chain mode... · Application of MECs · Marketing strategies ... · Application of HVM · Application of HVFM
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23 nodesExtra Reading for Consumer Decision Making Process Mehta and Dixit, 2016 · Lemon and Verhoef, 2016 · Godinho et al, 2016 · Gilberts (1991)
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51 nodesConsumer Behavior and Marketing Strategy chapter 1 APPLICATIONS OF CONSU... · MARKETING STRATEGY AN... · MARKET ANALYSIS COMPO... · MARKET SEGMENTATION · MARKETING STRATEGY · CONSUMER DESICIONS
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25 nodesDigital and Social Media In the Purchase Decision Process Today’s consumers are... · Key implications · The shoppers have man... · Shoppers have needs f... · Crearly have reaised ...
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9 nodesConsumer behavior- Attitudes Attitude theory of re... · Attitudes are predisp... · Attitude formation: A... · Under the central rou... · Se relaciona tmb con ... · Attitude change: When...
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21 nodesLecture 5: Memory Human Memory is a cog... · Three different proce... · Spreading Activation ...
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56 nodesPerception and sensory Perception = stimuli ... · During the perception... · Vision = marketer rel... · Smell = Can stir emot... · Touch = A connection ... · Taste = Contributes t...
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51 nodesConsumer Behaviour Purchase Process · How customers select,... · Buying Behaviour · Communication Process · Conclusion: it is imp...
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23 nodesMatthew Estrada Chap. 6-7 Chapter 6 · Chapter 7
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51 nodesADVERTISING AS PERSUASION FORMS OF PERSUATION · RUTES OF PERSUATION · STABILITY OF PERSUASION · LOW INVOLVEMENT PROCE... · REPETITION IN PERSUASION · THEORIES EXPLAINING R...
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19 nodesConsumer Deceleration (Husemann et al, 2019) Husemann et al, 2019 · Husemann et Eckhardt,... · (Rosa, 2013): 'Oases ... · Are these opportuniti...
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65 nodesConsumer adoption of new products: independent versus interdependent self-perspectives Why did they write th... · The authors propose t... · Optimal distinctivene... · Product Newness · Contextual Cues · 4 CONCLUSIONS
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55 nodesCDJ - Women who are looking AWARENESS
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47 nodesPersonality distinctive and endur... · Personality reflects ... · Personality is consis... · Freudian Theory · Traits (Allport 1960) · Self-Esteem and Self-...
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47 nodesFactors Influencing Consumer Behavior CULTURAL · SOCIAL · PERSONAL · PSGYCHOLOGICAL · NEW PRODUCT
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52 nodesBuying Behaviour Consumer or Organisat... · What is consumer beha... · How consumers buy · What is Organisationa... · Buying SItuations · Decision-making Unit
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52 nodesBuying Behaviour Consumer or Organisat... · What is consumer beha... · How consumers buy · What is Organisationa... · Buying SItuations · Decision-making Unit
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38 nodesConsumer Behavior induced by product nationality the influence of “mad...
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25 nodesCulture and Subculture Is part of the extern... · Dealing with culture ... · Warning about stereot... · Cultural lessons. Wha... · Cultural characterist... · Hofstede Dimensions H...
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21 nodesLecture 5 (Learning) DEFINITION: The Proce... · FOUR ELEMENTS OF LEAR... · TWO MAJOR LEARNING TH...
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62 nodesChapter 11: Defying Legislated or Moral Laws: Consumer Misbehavior 3. MINIMIZING CONSUME... · 1. DISCOVERING WHAT C... · 2. UNDERLAYING MOTIVA...
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69 nodesFactors that shape consumer behavior Socioeconomic level · Culture and Subcultures · Reference Groups
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70 nodesTheme 2: Consumer power Consumer Power · Privacy and Human Beh... · Transparent Pricing · Two-Sided Advertising
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96 nodesThe Diminishing Value of Ownership Mindset shifts · Temporary possessions · Wastage [3] · Advancing technologies
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117 nodesThe purchase decision process consumer Process · Information and purch... · Social influences · Psychological factors · Situational influences
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46 nodesSensory Marketing Senses dictate what a... · Vision · Smell · Touch (Haptic Sense) · Hearing · Taste
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71 nodesConsumer misbehaviour Behaviour that is une... · Consumer misbehaviour... · Can result in materia... · Types of misbehaving ... · What motivates misbeh... · Compulsive buying