Advertising

Advertising

1. Most of the advertising a teenager consumes is designed to make him or her want things.

   • Family, Friends, Media, influence our spending habits

2. Advertise- to call public attention to product or service

   • Advertiser- A person or company that has a product they want to sell
     • Advertising Regulations - FTC
       • The Federal Trade Commission (FTC) regulates marketing activities and protects the consumer from: false advertising (untrue statements, unreasonable claims), misleading pricing, deceptive packaging and labeling.

3. Advertisement- Focuses attention to a product and grabs the attention of consumer

4. How companies create advertisements

   • Step one, Determine and research a target audience
     • Step two, Grab the attention of the target audience
       • Step three, Differentiate the advertisement brand from other
         • Step four, change brand the consumer's brand preference or habits

5. Advertising Techniques

   • Logos, slogans, Bait and Switch, Incentives and ect.
     • Loss leader- Consumers who purchase full price items when shopping for the promoted items
       • Bait and Switch- Form of fraud and is illegal, Advertiser offers a product that is low in supply then offers opportunity for higher priced items
         • Brand loyalty- occurs when a consumer becomes committed to a certain brand and make repeat purchases over time.
           • Rewards are items or perks that are earned by your purchasing history.
             • Slogans- Short phrases (no longer than 7 words) that contain the entire message of an advertisement and utilize rhythm, puns and alliteration.
               • Logos- Pictures or symbols that represent a company.
                 • Beauty appeal attracts us- Companies trying to advertise specific products often use models to make the consumer feel like they will experience the same benefits if they use the product.
                   • Testimonial/ celebrity Endorsement- Use celebrities or professional individuals to sell products
                     • Endorsement- is an message that appears to reflect opinions, beliefs, findings, or experience of a person or groups about a product.
                       • Escape- is a dream that the consumer desires
                         • Lifestyle- associates the product with a particular style of living
                           • Peer approval/ Bandwagon- Associates product use with friendship and acceptance
                             • Bandwagon appeals- are arguments that urge people to follow the same paths that others do.
                               • Predatory Practice- practice is when lenders/advertisers conduct business in ways that are illegal. Ex: Pop-ups, Bait and Switch, Spam
                       • Electronic Messaging- for example banner ads, pop- ups, spam
                         • Spam- is advertising over e- mail or electronic messaging system.
                           • Phishing - is when a person’s personal information is obtained after they have been lured to do so.
     • Coupons very common

6. Marty Zumbiel Period-4