Flashcards
Stuart Hall's Reception Theory
Cards in this deck (8)
- 1STUART HALL Reception Theory-
- 21Effects theories often view people as being the same and view us as passive and directly influenced.
- 32Reception theory is based on the idea that producers encode messages, whilst viewers decode the message (audiences are active).
- 43When we watch a film, we all see the same message but decode it differently.
- 5Dominant ReadingUnderstanding the message and agreeing with the preferred reading.
- 6Negotiated ReadingUnderstanding the message but not fully agreeing.
- 7Oppositional ReadingWhen the audiences actively disagree with the message.
- 8Roland BarthesAgreed with Hall and said that to impose a single interpretation on a text was to "impose a limit on that text".
No text can be "univocal".
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- A level Media Studies Flashcards on Stuart Hall's Reception Theory, created by Amelia Elfari on 12/03/2018.
- Created by
- Amelia Elfari · Mar 2018
- Updated
- Mar 12, 2018
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