Loading [MathJax]/jax/output/HTML-CSS/fonts/TeX/fontdata.js

We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our terms and conditions for more information.

Next up

Camera Angles

saradevine97

Copy and Edit

Audience Key Definitions

Description

Key terms for audience section

Flashcards by Joshua Smith, updated more than 1 year ago

	Created by Joshua Smith about 9 years ago

(1)

Resource summary

Question	Answer
Passive Buyer	You buy into media texts because of a review, advert or someone recommends it
Active Buyer	You decide to buy something of your own choice with no influence whatsoever
Construction	Someone who makes the media
Consumption	Someone who uses the media
Two Step Flow	Details that there are opinion leaders in society
Hypodemic Needle	This theory states that people watch/ read media texts

Show full summary Hide full summary

0 comments

There are no comments, be the first and leave one below:

To join the discussion, please sign up for a new account or log in with your existing account.

Want to create your own Flashcards for free with GoConqr? Learn more.

Similar

Marketing and Distributing

Shannon Clarke

Silent Films

Joanna MacQueen

Week 2: Multimedia Learning Theories and Instructional Design: A Synthesis of Reading By: Jen Bosler

boslejd

How close is spoken language to digital media communication?

Emily Newman

RADIO

Madeline Smith

General Digital Use & Development

bthnyrose

The Hollywood Studios

absterps18

digital media

11.carroll

Digital Media and Environmental Sustainability

Lewis Hainey

The Independent Press Standards organisation (IPSO)

esther adasonla

Browse Library