Flashcards
Case Studies
Cards in this deck (16)
- 1What is the Ford Pinto case studythe case involves the exploding of the Pintos due to a defective fuel system design. Ford used a cost-benefit analysis to see if recalling the cars was more/less than the price of compensating the victims. On the basis of the analysis Ford decided against this
- 2What are the implications of this?Ford are not valuing their customers
they have prioritised money over customer relationships - 3What is the Co-op case studythe chief of the co-op bank was caught in a meth fuelled orgy (Paul Flowers)
- 4What are the implications of this?the company needed a rebrand as people doubted his competence
- 5What is the Body Shop case study?The supposedly cruelty free company was sold to L'oreal (renowned for animal testing) and Nestlé is a part of L'oreal who are known for the baby milk scandal
- 6What are the implications of this?this compromises the relationship with the customers and the business and the business swears to be cruelty free, yet the owner sold out to a cruelty run business
- 7What is the Nestlé case study?the company targeted LEDCs and convinced the mothers that bottled milk was better than breast milk, the bottled milk they sold lacked vitamin A and zinc
- 8What are the implications of this?the company valued profits of the customers
- 9What is the Coca Cola case study?the company treated employees in Guatemala and caused them to sue the company for a violent campaign
- 10What are the implications of this?the company valued profits over their employees, outsourcing employment for a cheaper price and did not maintain proper working standards
- 11What is the Nike case study?they use sweat shops and employees in Vietnam are often exposed to toxic fumes
- 12What are the implications of this?the company is not treating their employees fairly, assumingly so they can have higher profits
- 13What is the H&M case study?the company were the 1st to sign the Bangladesh Fire&Safety accord but 2 years after signing no factories met the standard, and in Feb 2016 a fire hurt 4 employees, this particular factory was investigated in May 2014 but did not meet the standard of the accord
- 14What are the implications of this?the company had tried to appear more fair to the public to increase profits? but did not follow through, creating a false relationship between customer and company but also an unfair one between employee and employer
- 15What is the BMW case study?the diesel carbon fraud, they marketed diesel engines that had low carbon emissions but when the car went in for testing it is driven differently and somehow the programme could fake readings to make it suit the marketing, the cars actually had high carbon emissions
- 16What are the implications of this?the company had lied to the public to increase profits, irresponsible to the planet also
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- Business Ethics Flashcards on Case Studies, created by Zoe Bone on 28/02/2017.
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- Zoe Bone
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