Flashcards
Audiences
Cards in this deck (23)
- 1What is audience profiling?Splitting audiences into groups or categories with similarities in order to better target them
- 2What does 4C's stand for?Cross-cultural Consumer Characteristics
- 3Who came up with the 4c's?Young and Rubicam
- 4Name the seven groups in the 4C's?Succeeders
Reformers
Aspirers
Mainstreamers
Strugglers
Resigned
Explorers - 5What is a succeeder?Successful person who needs to be in control
- 6What is a reformerNot very materialistic
Seek enlightenment
Environmentally and socially aware - 7What is an aspirer?Status/want to be noticed
Materialistic - 8What is a mainstreamer?Need for security
Trusting products
Value for money - 9What is a struggler?Low on socio-economic scale not much money available so consume products to make them happy
Lottery tickets and alcohol - 10What is resigned?Tends to be older/retired
Just living
Old fashioned/Dont like change - 11What is an explorer?Seek discovery
Like to find things themselves
Dont like routine - 12What are psychographics?Divides regardless of demographics and based on personal characteristics
- 13What is demographics?Divided based on physical characteristics such as age, ethnicity and income
- 14What is the social class scale called?NRS's ABC Social Grades
- 15Name the 6 grades on the social class scale?A
B
C1
C2
D
E - 16Which two categories is the social class scale divided into?ABC1
C2DE - 17Name the four types of responses an audience can have?Dominant/Prefered
Negotiated
Oppositional
Abhorrent - 18What is a passive audience?Don't question values and ideology
- 19Which two theories are assosciated with passive audiences?Hypodermic syringe
Cultivation theory - 20What is the difference between the hypodermic syringe and cultivation theory?Cultivation takes place over a long period of time
- 21What are active audiences?They do things with the media given eg question and interact
- 22Which theory is associated with active audiences?Uses and gratifications
- 23Name the four uses and gratificationsEntertainment
Personal Identification
Education
Social Interaction
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- AS level Media Studies Flashcards on Audiences, created by Shannon Hebron on 19/04/2017.
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- Shannon Hebron
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