Audience Responses

Audience Responses

1. audience targeting techniques

   • narrative contents
     • subject matter
     • multi-stranded narrative
     • range of content
   • codes: visual, technical, audio
   • representations and interaction
   • mixing genre
   • use of celebrities

2. audience theory: uses and gratification

   • escapism: people use media to get away from reality
   • personal relationships: people use media products as talking points in their lives and are able to form and consolidate realationships based on the media they consume
   • surveillance: people use media texts to find out information about the world
   • personal identity: people use media to identify with the things they see and relate to the representations featured