18-25 Year Old People

18-25 Year Old People

1. Just finished compulsory education

   • Tend to have a lot of free time
     • Likes to go out a lot and do things they have been wanting to do

2. Exploring the world on their own for the first time

3. Tend to have met someone they are likely to marry and are working towards or are in a career.

4. No kids yet.

5. Are more open minded (begging to form their own opinions aside from the ones they grew up with

6. Looking for new opportunities and experiences

7. Don't fit neatly into categories (very individual-not part of set groups)

8. Hard to figure out

9. No customer loyalty.

10. Trying new things.

    • Creating habits.
      • Very media influenced as no original opinions have been made yet.
        • Hard to capture attention that is thurer