Explain how different newspapers appeal to different audiences

Explain how different newspapers appeal to different audiences

1. Demographic

   • Tabloid
     • The Sun
     • C2DE
   • Broadsheet
     • The Guardian
       • Very text heavy
     • ABC1
       • Professionals and business people
         • Doctors/Teachers/Surgeons
     • Considered to have a higher reading age compared to a tabloid
       • Target audience considered to be well educated or have continued education-resulting in the stereotype they all prefer to read very text heavy articles
   • Middle market
     • Daily mail

2. Ideology

   • The Sun
     • Conservative
     • Right wing
   • The Guardian

3. Content

4. News values

   • Broadsheets
     • Negativity
       • Hard news
   • Middle market
     • Fluctuate between the two extremes-negativity/elite people
       • Theresa May
         • Represented in a negative way
           • Would never see that in a broadsheet
   • Tabloids
     • Elite people
       • Soft news

5. Gatekeepers

6. Convergence

   • Online
     • Independant
       • Now online ONLY
   • User generated content
     • Zeitgeist

7. Images

   • Snatched
     • Tabloids
     • Middle Market
   • Posed
     • Mainly broadsheets
       • However, The Guardian used a snatched shot of Olympic Athletes

8. Extras

   • Offers
   • Supplements
   • Competitions

9. Layout

10. Language

    • Tabloid
      • Colloquial
      • Hyperbole
      • Infotainment
        • Informative and entertainment
    • Broadsheet
      • Formal
      • Descriptive
        • Very in depth, long articles

11. Uses and gratifications theory

    • Diversion/Escapism/Entertainment
    • Personal relationship
    • Personal identity
    • Survalience/Info

12. The Times

    • Changed the size of their broadsheet newspaper to a tabloid size to make it easier for their target audience to read