Memory : Key researchers

Memory : Key researchers

1. Duration of STM Peterson & Peterson

   • STM may be shorter = Marsh
   • STM may be longer = Narine

2. Duration of LTM

   • Bahrick = year books
   • Shepard = lab experiment

3. Capacity of short term memory

   • Jacobs digit span
   • Miller, Chunking 7=_2
   • Simon = size of chunk
   • Cowan = limited to 4 chunks

4. Encoding in STM and LTM

   • Baddley acoustic and semantic coding
   • Brandimote

5. Multi - Store model of memory Atkinson and Shiffrin

   • Sperling = sensory memory
   • Glanzer and Cunitz serial position effect