Consumer Behaviour flashcards
173 flashcard decks by 96 users · Page 4 of 5
This page gathers flashcards on Consumer Behaviour, from learning and attitudes to decision making and culture. University students and professional candidates can practice key concepts, while teachers can find study material. There are over 160 flashcard resources, mostly at university level, with some secondary-level material. Choose a deck to begin.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Flashcards
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15 cardsWeek 3 Consumer Behaviour in the Age of Robots Pankaj & McGill (2014)
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7 cardsUntitled
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3 cardsChapter 2: Decision Making What are the 3 types of consumer decision making?
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11 cardsLecture 8 Consumer Behaviour
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8 cardsKotler 5th slide Characteristics affecting consumer behaviour
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9 cardsConsumer Behavior Chapter 1 #Let's do this
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4 cardsUntitled
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2 cardsChapter 10 Social Class What is Social Class
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6 cardsWiederholung Lecture 3 Institutional markets are...
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5 cardsMKTG 317 - Chapter 5 5 stages of the Consumer Decision Making Process
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3 cardsWeek 1 What is consumer behaviour?
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24 cardsLectures 1+2 Definition of Consumer Behavior
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42 cardsUnit 10 The interaction between families and their environments.
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28 cardsUnit 3 Bait and switch MW
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24 cardsTest 2 Chapters
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17 cardsUntitled How do we increase the variability explained in behavior?(other than increasing external and internal contr...
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14 cardsQuiz Choose the best letter of the correct answer
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16 cards3 Consumer Behaviour Flashcards What are some of the key aspects of consumer behaviour?
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24 cardsUntitled_4 any new idea, service or product
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14 cardsSustainability and the Consumer What is 'Ethical Consumption'?
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23 cardsUntitled_3
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15 cardsADV 319 Unit 1 Vocab data regarding characteristics of a population; “consumer characteristics” pertain specifically to individu...
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20 cardsConsumer decision making process 1st part of Understanding the consumer decision-making process
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14 cardsMaslows Hierachy of Needs What research process is used in product research
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16 cardsMarketing Chapter 3 Important terms and definition
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12 cardschapter 12 a distinct cultural group that exists as an identifiable segment within a larger, more complex society
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11 cardsLecture 2 Consumer Behaviour A mood state
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3 cardsChapter 12 Subculture What is a Subculture
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8 cardsChapter Six Flashcards
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11 cardsExposure (Perception)
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8 cardsUntitled 5 adopter groups
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8 cardschapter 6 5 adopter groups
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9 cardsMARK217 WEEK 12 Lifestyle, income and social class what is the goal of lifestyle marketing?
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5 cardsmark217 1 What are Ray Morgans 4 social dimensions?
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6 cardsEconomics
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5 cardsUnconscious factors for decisions Fear of Loss
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6 cardsUntitled Consumer Behaviours Online: Sooprammanien and Robertson 2007
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6 cardsconsumer behaviour - buying and disposing Issues related to purchase and post-purchase activities
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2 cardsNeuromarketing Two main goals Neuromarketing
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5 cardsUntitled