Consumer Behaviour mind maps
820 mind maps by 580 users · Page 5 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
Select topic
- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
-
88 nodesFamily and group influences tribal influence · socialisation · family · group · *determinant factors ... · social stratification
-
83 nodesSocial Class Hierachical Divisions... · Not based on how much... · Cultural Differences · Social Stratification · Social Mobility · Veblen's Conspicuous ...
-
34 nodesConsumer Behaviour Internal · External
-
100 nodesCelebrity Endorsement (McCracken, 1989) Introduction · Source Credibility · Source Attractiveness · CRITICISMS · Cultural Meaning & Ce... · Meaning Transfer Process
-
42 nodesThe Effect of Social Density on Word of Mouth Main message · What is WOM? · 2 implications · Conceptual model · STUDIES
-
27 nodesThe Buyer Decision Process Consists of five stages.
-
85 nodesLow-effort attitude formation and change Unconscious influences · Cognitive foundations · Affective foundations
-
21 nodesConsumer Decision Process 1. Problem Recognition
-
19 nodesW9 WOM Communication product information i... · What other consumers ... · Makes consumers aware... · Influences two-thirds... · We rely upon WOM in l... · Powerful when we are ...
-
54 nodesch.6-7 ch.6 Consumer decisio... · Involvement · social factors affect...
-
41 nodesconsumer markets & consumer buyer behaviour DEF: buying behaviour... · MODEL OF CONSUMER BEH... · CHARACTERISTIC AFFECT... · TYPES OF BUYING DECIS... · BUYER DECISION PROCESS · BUYER DECISIONS FOR N...
-
29 nodesFactors influencing consumer behavior Culture · Subculture · Social class · Family · Roles and status · Personal factors
-
33 nodesFamilies and Family Decision Making The family life cycle. · Two main themes in th... · Family decision making · The role of the decis... · Many decisions are in... · Group influences
-
108 nodesConsumer diversity Age · Gender and Sexual ori... · Regional inlfuences · Ethnic influences · Religion
-
23 nodesconsumer buyer behavior cultural factor · social · personal · psicological
-
53 nodesCONSUMER PERCEPTION (LECTURE4/H3) PERCEPTION PROCESS · STIMULUS RELATED FACTORS · CONTEXT RELATED FACTO... · CONSUMER RELATED FACTORS
-
47 nodesConsumer Behavior and marketing importance · it implicates · Values · Persuasion · Affects · Implicit processes
-
15 nodesChapter 6 Cultural Theory & Material Culture Culture · Clotaire Rapaille on ... · Mary Douglas and Grid... · Myth & Material Culture · The Myth Model and Ma... · Mark Gottdiener on Cu...
-
29 nodesconsumer behavior new task · consumer market · culture · opinion leaders · perception · new product
-
38 nodesConsumer Buying Behavior Culture · Social · Personal Factors · Psychological Factors · Sigmund Freud assumed... · Maslow´s answer is th...
-
31 nodesChapter 6: Cultural Theory and Material Culture Methods · Characteristics
-
23 nodesLecture 1: Arousal physiological and psy... · The Yerkes and Dodson... · Types of Stimuli · Arousal and Attention
-
31 nodesconsumer buyer behavior attitude · belief · bussines buyer behavior · consumer buyer behavior · consumer market · culture
-
16 nodesGenerational Differences Baby Bommers · Generation Z · Millennials · Generation X · Generation Alpha
-
20 nodesConsumer Buyer Behavior Cultural · Social · Personal
-
108 nodeselectronic Word of Mouth Cosumers · Distribution · Activities · Successful existence
-
56 nodesDecision Making Process Situation · Internal Influences · External Influences
-
77 nodesLow-effort judgment and decision making Simple judgments proc... · Decision-Making Proce...
-
92 nodesComportamiento del consumidor Culture · Subcultures · Reference Group · Social Economic Level
-
34 nodesFactors Influencing Consumer Behaviour Price · Promotions/Offers · Branding · Group Influence · Customer Service · Technology Acceptance
-
14 nodesCONSUMPTION - Consumption could b... · STYLES OF CONSUMPTION · The Limits of Economi...
-
74 nodesCulture def. · cultural knowledge · 1. culturally constit... · 2. consumer goods; me... · 3. individual consumer · measuring & observing...
-
45 nodesMarketing Ch.2 task 9: Consumer decision making *** Theory of cogniti... · What influences consu... · How does the consumer... · What would be the eff... · Theories of human lea...
-
9 nodesEmotions Appraisal Theory of e... · Consumption Emotions ... · Emotions are mental s... · Decision making is af... · A model is proposed i... · Affective states infl...
-
45 nodesAdvertising as Persuasion Forms of persuasion · Routes of Persuasion · Stability of Persuasion · Involvement
-
15 nodesConsumer buyer behavior Attitude: A predispos... · Belief: the feeling o... · Business buyer behavi... · Consumer buyer behavi... · A consumer market is ... · Culture is the charac...
-
27 nodesW1 Needs and Wants Motivation Needs · Biological need · Learned need · Maslow's hierarchy of... · Motivations in CB
-
54 nodesChapter 7 Communications · Comparison · Message
-
29 nodesConsumer Behavior Attitude · Belief · Business buyer behavior · Consumer buyer behavior · Consumer market · Culture
-
34 nodesDo I follow my friends or the crowd? Information cascades in online movie ratings Main message · Your rating of a movi... · Five hypo's · MAIN FINDINGS