Consumer Behaviour mind maps
820 mind maps by 580 users · Page 6 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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15 nodesFactors that influence consumers Price - price is one ... · Marketing - Marketing... · Availability and cost... · Consumer Preferences ... · Fashion trends - Fash... · Convenience - Consume...
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6 nodesConsumer behavior- temporal distance Construal level theor... · When a purchase is im... · When adoption is in t... · Consumers are heavily... · Consumers perceived a...
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54 nodesMARKETING SEMIOTICS study of · important authors · methodologies · semiotics dimensions ...
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56 nodes10. The family & its social class standing 1. The contemporary S... · 2. Socialisation & re... · 3. Family decision-ma... · 4. The family life cycle · 5. What is social class? · 6. The measurement of...
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7 nodesAttitudes Deceptive advertising... · Under high involvemen... · Attitude Theory of Re... · Theory of Planned Beh... · Attitudes differ in t... · Factors influencing a...
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70 nodesCONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR 5.1 MODEL OF CONSUMER... · cONSUMER BUYER BEHAVIOR · CONSUMER MARKET · 5.2 CHARACTERISTIC AF... · 5.3 TYPES OF BUYING D... · 5.4 THE BUYER DECISIO...
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70 nodesCONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR 5.1 MODEL OF CONSUMER... · CONSUMER BUYER BEHAVIOR · CONSUMER MARKET · 5.2 CHARACTERISTIC AF... · 5.3 TYPES OF BUYING D... · 5.4 THE BUYER DECISIO...
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26 nodesConsumer Behaviour 1 Attitude · Cognitive Dissonance · Consumer Decision Making · Culture · Evoked Set · Extended Problem Solving
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11 nodesch 6: Cultural Theory The branch of compara... · Stuart Hall: He empha... · Clotaire Rapaille · Mary Douglas
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22 nodesconsumer decision making anchoring and purchas... · pre-cognitive decisio... · EVALUATION · thinking fast-thinkin... · choice blindness · advertising and false...
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26 nodesthe buyer decision process Five stages
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64 nodesThe 7 Types of Consumers MARS · ERS
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20 nodesConsumer and bussines buyer behavior Cultural
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145 nodesConsumer Behavior Culture · Subculture · Reference Groups · Social class
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29 nodesCONSUMER DECISION MAKING (LECTURE9/H11) RATIONAL CHOICE THEORY · PEOPLE DO NOT BEHAVE ... · CHOICE
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37 nodesPERSONAL II: LIFESTYLE & VALUES People from same sub-... · Influences all aspect... · Determined by person'... · LIFESTYLE · VALUES · A person's pattern of...
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39 nodesBUYING BEHAVIOR AND CONSUMPTION: SOCIAL CLASS VERSUS INCOME Social class was cons... · Social class is assoc... · Income · Families with one or ... · Different social clas... · Families in social cl...
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39 nodesBUYING BEHAVIOR AND CONSUMPTION: SOCIAL CLASS VERSUS INCOME Social class was cons... · Social class is assoc... · Income · Families with one or ... · Different social clas... · Families in social cl...
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86 nodesconsumer Motivation and Personality Needs · Goals · Need Arousal · Selecting Goals · Frustration and Defen... · Murray List
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31 nodesThinking and Management Culture and human beh... · Examples · In this sense, no one... · Behavior
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15 nodesConsumer Buyer Behavior 1. Attitude: A person... · 2.Belief: A descripti... · 3. Business buyer beh... · 4. Consumer Buyer Beh... · 7.Groups: Two or more... · 12. New Task: is the ...
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55 nodesConsumer Behaviour is the study of...1) ... · 1) Cultural Factors · 2) Social Factors · 3) Personal Factors · 4) Psychological Factors
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8 nodesConsumer Behavior - Senses: Smell, Touch, Hearing, Taste & Sight 1. Congruency of ambi... · 2. Ambient scent (ple... · 3. Matching scent and... · 4. Consumers perceive... · 5. Consumers who touc... · 6. Product Scent incr...
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8 nodesConsumer Behavior - Senses: Smell, Touch, Hearing, Taste & Sight 1. Congruency of ambi... · 2. Ambient scent (ple... · 3. Matching scent and... · 4. Consumers perceive... · 5. Consumers who touc... · 6. Product Scent incr...
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18 nodesConsumer Culture Theory Research Programs · Key Points · Facts
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30 nodesThe Consumer 1 Motivation · Drive · Need · Want · Utilitarian Need · Hedonic Need
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41 nodesConsumer Buying Behavior It is divided into
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77 nodesInformation Search Internal search · External search · Ongoing (exploratory)... · consumer decisions · online · extent of the search ...
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37 nodesCLASS 4: CONSUMER PERCEPTION 2. Exposure · 3. Attention (4 factors) · 1. Sensation · 4. Interpretation
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11 nodesThe Buyer Decision Process Need Recognition · Information Search · Evaluation of Alterna... · Purchase Decision · Postpurchase Behavior
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23 nodesCP chapter 6 Attitude Behave in a consisten... · Tri-component attitud... · Promotion(marketing c...
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21 nodesCP chapter 6 change attitude Multi-attribute attit... · Functional approach (... · Cognitive dissonance · Attribution theory
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98 nodesSecond Partial Personality · Reference group · Social class · Subcultures · Culture
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30 nodesCP chapter 3 consumer personality Characteristics of pe... · Three theories · The inner psychologic...
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76 nodesVirtual communities impact as a reference... · motivation for partic... · extract marketing kno... · informational referen... · E-WOM
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83 nodesThe psychological core Knowledge · Understanding
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30 nodesCh7: consumer attitudes - attitude development and change summary · attitude · structural modals of ...
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52 nodesBuyer Behaviour Involvement · Perception · Memory · Learning Theories · Self Concept · Personality
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48 nodesBuyer Decision Process Need recognition · Infomration search · Evalutation of altern... · Purchase decision · Post purchase behaviour
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32 nodesCLASS 3: CONSUMER NEEDS AND MOTIVATIONS GOAL SYSTEMS · Measuring nonconsciou... · SELF CONCEPT (ASSOCIA... · Motivation: driving f... · Approach and Aviodanc... · Brands are means to a...