Consumer Behaviour mind maps
820 mind maps by 580 users · Page 4 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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115 nodesThe process of making decisions starts with · when internal info is...
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55 nodesCONSUMER CHARACTERISTICS AND CULTURE (LECTURE7/H9) CULTURE · DEMOGRAPHIC CHARACTER... · PSYCHOLOGICAL CHARACT...
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37 nodesDigital and Social media In the purchase Decision Porcess Consumers don´t make ... · Always On (active and... · Everywhere
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34 nodesCP chapter 4 perception(refer to notes) How individuals selec... · Perceptual process
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31 nodesTop 16 Brain Hacks Behind Sales And How To Use Them Most of the buyers of... · Trick 2: our brains c... · If we can appeal to t... · Research reveals reve... · Customers do not buy ... · If the site gives the...
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36 nodesFactors infuencing consumer behavior PERSONAL · CULTURAL · SOCIAL · PSYCHOLOGICAL
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23 nodesThe Characterization of the Millennials and Their Buying Behavior Hhighly attractive ma... · They will represent t... · Distinguished by bein... · Who are they? · Contruct · Characterization of t...
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52 nodesDecision-Making Process Need Recognition · Product: A pair of Sn...
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41 nodesLeading the Herd Astray: An Experimental Study of Self- Fulfilling Prophecies in an Artificial Cultural Market Goal · Astray = away from th... · SOCIAL INFLUENCE · Limitation
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57 nodesPERSONAL II: PERSONALITY & SELF-CONCEPT One's self-concept an... · Useful in analysing c... · PERSONALITY · SELF-CONCEPT · R/s b/wn self-concept...
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39 nodesUNIT5 Consumer buyer behavior · Consumer market · Culture · Subculture · Social class · Reference group
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12 nodesConsumer Behavior - Social Influences 1. Young adults from ... · 2. Culture influences... · 3. Member groups have... · 4. Consumers use bran... · 5. Consumers make cho... · 6. More guests recycl...
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55 nodesCONSUMER MEMORY AND LEARNING (H4/Lecture2) MEMORY · LEARNING
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24 nodesLEARNING AND MEMORY Learning is a change ... · Classical conditioning · Operant conditioning · Reinforcement · Extinction · Vicarious learning
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47 nodesThe quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes Main message · Definition 'authentic... · It's all about authen... · There are three authe... · Managerial implication
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113 nodesCONSUMER REFERENCE GROUPS · SOCIOECONOMICAL LEVEL · CULTURE AND SUBCULTURE
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8 nodesFactors that influence a consumer Price = It is usually... · Marketing = Marketing... · Availability and cost... · Consumer preferences ... · Fashion trends = Fash... · Convenience = Under s...
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34 nodesPerception perceptual selection · perceptual vigilance ... · stimulus selection fa... · interpretation - deci... · the gestalt
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25 nodesDrivers of store brand choice over nationalbrands in times of crisis Store brand market sh... · Store Brand choice ov... · Research background
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15 nodesFactors that influence a consumer Health, Ethical and E... · Price · Consumer preferences · Marketing · Fashion trends · Convenience
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85 nodesPost purchase processes, customer satisfaction Post-purchase consume... · Disposal and the envi... · Satisfaction · Dimensions of perform... · Types of performance · Responses to product ...
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27 nodesLifestyles and Attitudes Part 2 LIFE STYLE DIMENSION ... · VALS2 · USING PSYCHOGRAPHIC DATA · Geodemography - Invol... · DARK SIDES - Addictiv... · THE POWER OF ATTITUDES
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16 nodesConsumer and Business buying behaviour Consumer
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48 nodesThe Buying Process 1. Recognition of a Need · 2. Definition of the ... · 3. Development of the... · 4. Search for Qualifi... · 5. Acquisition and An... · 6. Evaluation of Prop...
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40 nodesThe Characterization of the Millenials and their Buying Behavior Who are they? · Characterization · Consumer behavior
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23 nodesPersuasion Knowledge Model Over time individuals... · The model is focused ... · Advertising influence... · Advertising is useful... · In social marketing a... · In the other hand, th...
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68 nodesConsumer Behavior It references the dec... · External determinants · Internal determinants · By developing consume... · Economic approach · Psycho-sociological a...
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16 nodesOnline Advertisement and Factors Influencing Consumer Behavior Introduction · Factor of Influence · Drawbacks and Restric...
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99 nodesSymbolic consumer behavior Sources and Functions... · Special Possessions a... · Sacred meaning · The Transfer of Symbo...
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36 nodesBUYING PROCESS. Evaluation of alterna... · Problem recognition. · Information search · Purchase and post pur...
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62 nodesBRAND CULT Apple Computer Corpor... · Consumption communities · Subculture of consump... · Cult brands · Creation Myth
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62 nodesBRAND CULT Apple Computer Corpor... · Consumption communities · Subculture of consump... · Cult brands · Creation Myth
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29 nodesConsumer behavior Attitude · Belief · Business buyer behavior · Consumer buying behavior · consumer market · Culture
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49 nodesThe consumer and motivation Learning and Memory Background · Classical conditioning · Operant conditioning · Indirect learning
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42 nodesConsumer Motivation & Decision Making Types of decision making · Consumer Involvement · Types of Involvement · Types of perceived risk · Cognitive Decision Ma... · Habitual Decision Making
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94 nodesUnderstanding Consumer and Business Buyer Behaviour Consumer Markets and ... · The Buyer Decision Pr... · The Buyer Decision Pr... · Business Markets and ...
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41 nodesLecture 1: CONSUMER BEHAVIOUR · MARKETING CONCEPT
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54 nodesConsumer Behavior Decision Process · Recognition of a nece... · Research · Evaluation of alterna... · Post Purchase · Factors that affect c...
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36 nodesATTITUDES (LECTURE5/H7) "Predisposition towar... · COMPONENT 1: AFFECT (... · COMPONENT 2: BELIEFS ... · COMPONENT 3: CONATION... · Marketers can focus t... · INTENTION
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93 nodesChapter 2: Understanding How Consumers Make Purchase Decisions Outlining the Decisio...