Consumer Behaviour mind maps
820 mind maps by 580 users · Page 7 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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48 nodesAttitudes Cognitive componant: ... · Affective componant: ... · Behavioural componant... · Cognitive dissonance · Appeal Characteristics
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44 nodes8. Consumer Attitude Formation & Change 1. What are Attitudes? · 2. Structural Models ... · 3. Attitude Formation · 4. Strategies of Atti... · 5. Behaviour can prec...
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28 nodesConsumer Buying Behavior is divided into · Culture · The Buyer Decision Pr...
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55 nodesCONSUMER DECISION MAKING HOW CONSUMER MAKE PUR... · NEED RECOGNITION · CONSUMER BUYING DECIS... · MARKETING IMPLICATION... · INDIVIDUAL INFLUENCES...
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8 nodesConsumer Behavior in Marketing Psychological Factors · Personal Factors · Social Factors · Consumer behavior is ...
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41 nodesPsychological & Social Dimensions Psychological · Sociology · Cultural Anthropology
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43 nodesConsumer behavior APPLICATIONS OF CONSU... · Marketing Strategy · External Influences · Internal Influences · Self-Concept and Life... · Consumer Decision Pro...
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40 nodesPersonal : I Age & Life cycle · Occupation and Econom...
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56 nodesLearning Learning as a result ... · Involvement and learning · Theories of learning · Stimulus generalisation · process of shaping in... · characteristics of le...
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56 nodesProblem Recognition What happens · activated? · influences · depend on the person · implications for mark... · Actual versus desired...
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58 nodesc4-CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR 1 .Model of Consumer ... · 2. Characteristics Af... · 3. Types of Buying De... · 4. The Buyer Decision... · 5. The Buyer Decision... · 6. Consumer Behavior ...
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53 nodesEvaluation and Selecting alternatives Consumer process · Determining performan... · Determining the relat... · Decision rules used b... · Marketing implications
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30 nodesBuying Decision Process Evaluation of Alterna... · Purchase Decision · Postpurchase behavior · Information Search · Need Recognition
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31 nodesCP chapter 13 cross-cultural consumer behaviour Levels of culture · Cultural iceberg · Culture continually e... · Expressions of culture · Global marketing stra... · Cross-cultural analys...
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28 nodesFactors that influence consumers Price · Marketing · Availability and cost... · Consumer Preferences · Fashion Trends · Convenience
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11 nodesUnderstanding Consumer and Business Buyer Behavior The cosumer market co... · The product adoption ... · The Business buying d...
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13 nodesFactors that influence consumers Price · Marketing · Availability and cost... · Consumer preferences · Fashion trends · Health, ethical and e...
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41 nodesLecture 12/13: Consumer Behavior Factors influencing c... · Adoption process (New...
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80 nodesCONSUMER DECISION PROCESS INFLUENCES · OBTAINING · 1. NEED IDENTIFICATION · INFORMATION PROCESSING · LEARNING · HIERACHY OF NEEDS
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22 nodesCLASS 7 - CONSUMER CHARACTERISTICS AND CONTEXT Onderdeel van de 'rec... · Definition: everythin... · Values · Norms: non-written ru... · Rituals · Customs
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33 nodesTheme 3 Consumer Behavior in the Age of Robots and Intelligent Products Anthropomorphized Pro... · Effect of Cute Products · Humans Look Like Mach...
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24 nodesFactors that influence consumers PRICE · CONSUMER PREFERENCE · MARKETING · AVALIABLILITY AND COS... · CONVIENCE · HEALTH, ETHICAL AND E...
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21 nodesInternal Factors Lifestyle · Culture · Motivation · Age · Personality · Perception
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12 nodesThe Buyer Decision Process Need recognition · Information search · Evaluation of alterna... · Purchase decision · Postpurchase behavior
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55 nodesCONSUMER DECISION MAKING Consumer behavior · Value · CDM Process · Routine Limited Exten... · Factors that affect t...
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24 nodesCLASS 5: CONSUMER ATTITUDES Definition: learned p... · Affect, Beliefs, Cona... · COGNITION: THOUGHTS A... · AFFECT: SUBJECTIVE FE... · Subjective (social) n... · Perceived Behavioral ...
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26 nodesCLASS 8 - INFLUENCING CONSUMERS: SOCIAL INFLUENCE Reference groups: Per... · Informational Influence · Normative Influence (... · Identificational infl...
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38 nodes15. Consumer decision- making & Beyond 1. What is a decision? · 5. Online CB & decisi... · 3. Models of consumer... · 7. Beyond the decisio... · 2. Levels of consumer... · 8. Relationship marke...
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38 nodesPerception Exposure · Attention · Interpretation · Memory · Retail strategy
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19 nodesFACTORS THAT INFLUENCE CONSUMERS MARKETING · PRICE · AVAILABILITY AND COST... · CONSUMER PREFERENCE · FASHION TRENDS · CONVENIENCE
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19 nodesShopping Influences Cultural · Economic · Enivornmental and Eth... · Personal · Physiological
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22 nodesCP chapter 14 marketing ethics Exploitive marketing · Consumer privacy · Marketers should be s... · Cause-related marketi...
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36 nodesConsumer and organisational buyer behaviour Chapter 3 · Differences between c... · Consumer buyer behaviour · The Buyer Decision Pr... · Organizational Buyer ...
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32 nodesA study on country-of-origin effects on consumer purchase intention. To identify Taiwan ba... · To evaluate the impac... · To analyse whether a ...
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59 nodesCONSUMER PERCEPTION The Elements of Perce... · perceptual selection · consumer imagery · Perceptual organization
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9 nodesConsumer behavior Pavlovian Theory: Thi... · Marshallian Economics... · Psychoanalytic Theory... · Veblenian Social-Psyc...
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36 nodesCLASS 10 - CONSUMER SATISFACTION, DISSATISFACTION AND HAPPINESS Expectancy Disconfirm... · Principles in Making ... · Attributional Factors · Equity (fairness/Just... · Dissatisfaction · Consumer Happiness
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20 nodesConsumer Perception The process by which ... · Subliminal perception · Aspects
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35 nodesFamilies and family decision making life cycle · Real life · Divorce · are two main themes i... · The decision maker(s)... · the distinction betwe...
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11 nodesconsumer behaviour Consumer behaviour fo... · Perception and Emotion · personality and the self · Learning, memory and ... · Attitudes and values