Flashcards
Media Flashcards- Section B
Cards in this deck (17)
- 1What three readings are in Stuart Hall's Reception Theory?There contains the dominant reading, the negotiated reading and the oppositional reading.
- 2What is the dominant reading?The dominant reading is where the audience believe exactly what was intended by the producers.
- 3What is the negotiated reading?The negotiated reading is where the audience understand the producers intentions, but they adapt it with their own ideology.
- 4What is the oppositional reading?The oppositional reading is where the audience reject the intention as they don't agree.
- 5What is the Hypodermic Needle theory?It is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.
- 6What is an active audience?Active audiences manage to be more actively involved, meaning that they will see the hidden meanings, etc, like photoshop.
- 7What is a passive audience?Passive audiences are more oblivious to hidden meanings and merely observe.
- 8What is Ofcom?The Office of Communications, commonly known as Ofcom, is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
- 9Why does Ofcom exist?Ofcom exists because it offers safety and support for audiences.
- 10What is the Uses and Gratifications Theory?Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.
- 11What gratifications does the theory cover?Diversion, personal relationships, personal identity, surveillance and familiarity.
- 12What does Diversion mean?It is the escape from everyday problems and routine.
- 13What does the personal relationships mean in terms of gratifications?For companionship.
- 14What does personal identity mean?It refers to finding yourself reflected in texts.
- 15What is surveillance?It means to find out more information.
- 16What is familiarity?It refers to having to know about certain texts to feel part of a community.
- 17—
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- A level Media Studies Flashcards on Media Flashcards- Section B, created by Megan Bradley on 05/11/2019.
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- Megan Bradley
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- Created by Megan Bradley · Nov 5, 2019
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