Flashcards
A2 Media
Cards in this deck (16)
- 1Reception TheoryAudiences are not passive, but active. They accept meanings differently based on their background and life experience. Texts are polysemic
- 2PolysemicMultiple different meanings
- 3Reception Theory ModelsDominant, Negotiated and Oppositional
- 4Dominant ReadingThe reader fully agrees with the preferred readings of the text
- 5Negotiated ReadingShares some agreement with the meanings and preferred readings, but not all
- 6Oppositional ReadingThe reader rejects the meanings and preferred readings interpreted
- 7Hypodermic Needle TheoryThe audience is passive and 'injected' with the meanings of the text
- 8Two-Step Flow TheoryMedia text is seen by Opinion Leaders, which they then pass on to the rest of the audience (media consumers)
- 9Maslow's Hierarchy of NeedsAudience use the media to satisfy different needs: Physiological, Safety, Social, Ego, Self-Actualisation
- 10Uses & GratificationsAudience use media in different ways: Information, Personal Identity, Social Interaction, Entertainment
- 11The Male GazeCreated by Laura Mulvey, media text represents women as passive objects of male desire
- 12Moral PanicThe intense feeling expressed in a population about an issue that threatens the social order
- 13Todorov TheoryEvery story begins with an equilibrium, which becomes disrupted, then a new equilibrium is established
- 14Binary OppositesCreated by Claude Levi-Strauss, there are always opposites in a story: Good/Evil, Hero/Villain
- 15Enigma CodesSomething happens within the media text that leaves the audience wondering what happened next
- 16Propp's TheoryThere were typical characters that could be found in every story; the Hero, the Villain, the Donor, the Dispatcher, the False Hero, the Helper, the Princess, her Father
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- Flashcards on A2 Media, created by s14charlottebade on 14/04/2016.
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- s14charlottebade
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