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Mind map

Consumer

Fabien Lafond English

Consumer

Map content

Consumer

  1. Marketing strategy

    • Market analysis
    • Segmentation
    • Target Market
    • Strategy
      • Influence
  2. Internal influences

    • Memory
    • Motives
    • Personality
    • Perception
    • Learning
    • Emotions
    • Attitudes
  3. External influences

    • Status
    • Demographic
    • Subculture
    • Culture
    • Reference group
    • Marketing activities
    • Family
  4. Decision process

    • Alternatives
    • Problem recognition
    • Information searsh
    • Purchase
    • Postpurchase
    • Behavior

Images and files in the map

  • Consumer
  • Consumer
  • Consumer
  • Consumer

Information

Description
Mind Map on Consumer, created by Fabien Lafond on 12/01/2015.
Created by
Fabien Lafond
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History
  • Created by Fabien Lafond · Dec 1, 2015
  • Copied by Fabien Lafond · Dec 1, 2015
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