Advertising

Advertising

1. Why Companies Advertise

   • Why Companies Advertise
   • Advertising is how company promotes their products or services in the market.
     • Types of Media
       • types of media bring information to the customer.
         • Newspapers
           • Newspapers allow to target people within a certain area. News papers are the main advertising medium in the US.
             • Magazines
               • Magazines is one type of advertising media that catch more people attention also the International customers because many magazines offer regional editions for different parts of the country also thay include sports in their magazine.
                 • Television
                   • Television advertising combines sounds,image,and motion. TV ads can be informative,entertaining or creative. most TV ads are 30 seconds long. TV ads can be shown on national,local,or cable stations.
                     • Direct-Mail Advertising
                       • Direct-mail advertising is the biggest advertising medium after television and newspapers. Direct-mail advertising consists of ads sent sent sent by mail to people's homes and businesses. Direct mail allows advertisers to reach a specific target market.
                         • Directory Advertising
                           • Directory advertising are those that appear in phone books It is specially for local advertisers.