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Audiences mind maps

196 mind maps by 155 users · Page 1 of 5

This Audiences mind maps page on GoConqr gathers user-made maps on audience theory, research and media appeals. School students can practise these topics, and teachers can find ready-made material. The mostly secondary-level collection has over 190 mind maps by more than 150 users. Choose a map to explore.

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About audiences mind maps

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Exploring Audiences mind maps

These maps connect ideas about media audiences in different ways. Media Theory introduces target audiences, demographics and the distinction between mass and niche audiences. It is a useful starting point if you want to see several audience terms together before looking at a particular theory.

For a closer look at how audiences respond, Audience Theorists includes David Gauntlett's ideas about active audiences and their choices. Stuart Hall's Reception Theory offers another route into audience theory, while Richard Dyer - Star Theory looks at how institutions construct stars.

Revise with a map

Follow the branches of one map, then cover it and sketch the connections you remember. Open it again to check what you missed. If you want to practise recall in a different way, switch to flashcards or a quiz on the Audiences unit page.

Pick a map and start with one branch.

Frequently asked questions

Which mind map could I start with?

Media Theory is a useful starting point because it brings together target audiences, demographics, and mass and niche audiences. Read its branches first, then move to Audience Theorists for a closer look at ideas about active audiences and the choices they make.

Are these mind maps free to use?

Yes. Every resource listed here is free to open and study without an account. The maps were made by GoConqr users, not by GoConqr. A free account also lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes.

What do the mind maps cover?

The collection includes maps on audience theory, target audiences, audience research and media appeals. Audience Research includes questionnaires and focus groups, while Stuart Hall discusses how music videos are encoded. You can also find maps on active and passive audiences and uses and gratifications.

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