Consumer Behaviour flashcards
173 flashcard decks by 96 users · Page 5 of 5
This page gathers flashcards on Consumer Behaviour, from learning and attitudes to decision making and culture. University students and professional candidates can practice key concepts, while teachers can find study material. There are over 160 flashcard resources, mostly at university level, with some secondary-level material. Choose a deck to begin.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Flashcards
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3 cardsDigital marketing (lightly done) What is consumer behaviour?
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4 cardsUntitled memory as a model
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4 cardsIntroduction to Consumer Behaviour The free flow of information on the web has been described as: A) a vertical revolution B) horizontal revol...
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5 cardsCustomer Insights
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5 cardsTHE CONSUMER WHAT IS A CONSUMER
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3 cardsIntroduction to consumer behaviour
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5 cardsCCM Sources of a strong COO brand
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3 cardsUntitled
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4 cards84 - People Want What is Familiar When They're Sad or Scared
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1 cardsLighting, color and smell models of effect of ambience - pleasure-arousal and cognition emotion
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4 cardsFormative assessment 2 Chapters: 10,11,14,15
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2 cardscultural influences on consumer behaviour https://www.goconqr.com/en/p/4238505-Consumer-behaviour---decision-making-flash_card_decks
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2 cardsConsumer Behavior Process of consumer behavior.