Consumer Behaviour mind maps
820 mind maps by 580 users · Page 9 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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18 nodesThe Influence of service environments on customer emotion and service outcome Employee displayed em... · Customer Emotion · Perceived Serviescape
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14 nodesW5 Extended Self Belk (1998) · Portrays how consumer... · Extended self: extern... · levels of extended self
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19 nodesAcculturation processes Movement · Translation · Assimilation · Maintenance · Resistence · Ethnicity is fluid co...
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27 nodesConsumer Behavior Reflects all decision... · Offering · Influences · Groups interested · Why studyng it? · History
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21 nodesConsumer Behaviour Definition: The study...
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35 nodesUnwillingness to Pay for In-App Purchases Impulse Purchase · Perceived Overmonetis... · Attitude to In-App Pu... · Perceived Unfairness · Hedonistic Consumption · Personal Traits
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32 nodesThe consumer and its attitudes Compose of · Change strategies · About ads
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13 nodesConsumer decision process Problem recognition · Internal information ... · Pre-purchase search · Ongoing search · Customer touchpoints
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15 nodesLECTURE 9 - CONSUMER DECISION MAKING Rational Choice Theory · 1. Consumers perceive... · 2. Losses loom larger... · 3. People prefer the ... · 4. People are influen... · 5. People are influen...
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20 nodesAttitudes Functional Theory of ... · ABC Model · Forming Attitudes
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33 nodesNeuromarketing Is a new field of mar... · Applications · Importance · Principles
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10 nodesHuber, Payne & Puto (1982) Studied decisions inv... · 153 students · Choices in 6 categories · 3-9% switched choice ... · eg. choice between 2 ... · Adding an asymmetrica...
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21 nodesInformation Search Source of information · Marketing strategy
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18 nodesConsumer attitudes Predispositions assim... · Beliefs · Affections · Behavioral intention · Attitude-Behavior Con... · Attitude Change Strat...
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17 nodes4 Hierarchy of Response Models AIDA · Hierarchy of Effects · Innovation Adoption · Information Processing
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30 nodesBuyer decision Process - Air B'N'B Need recognition
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29 nodesCONSUMER ATTITUDES are a composite of co... · Beliefs · Affect · Behavioral Intention · Attitude-Behavior Con... · Attitude Change Strat...
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28 nodesHow to reach customers Perception · Learning · Which type of custome... · Marketing mix 4Ps · Proposition Acquisition
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32 nodesConsumer psychology & Buying behaviour Consumer psychology · Consumer behaviour
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8 nodesJudgement and decision making Low effort · High effort · Type of good?
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30 nodesConsumer Behavior Marketing strategy · Internal influences · External influences · Decision process
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21 nodesFactors affecting exposure & attention Stimulus factors · Individual factors · Situational factors · Non-focused Attention
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18 nodesEthical Consumption Consumer Behaviour · Fair Trade · Ethical Purchase Deci... · Demographics
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7 nodesConsumer behavior Purchase decision pro...
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9 nodesUnderstanding buyers Types of Buyers · The Buying Process · Characteristics of bu... · Understanding Post Pu...
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6 nodesdecision making process problem recognition
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10 nodesHierarchy of Effects Model Cognitive · Affective · Conative
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47 nodesConsumer Behaviour 1 Definition: Process t... · I. The consumer buyin... · II. Heuristics
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41 nodesConsumer behaviour 1 (Second Part) Perception: · Learning Theories · Culture · subculture · Social Class
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45 nodesUse of SST Situational factors · Innovation Characteri... · Individual Differences
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99 nodesConsumer Behavior What, how, where, why... · Cultural aspects of i... · Legality · Communication process...
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51 nodesOnline Clothing Retail Consumption by Irish Male Customer Gender · Retail sector · Ireland · Limitation · Comparison with other... · Target group
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33 nodesBusiness Midterm Product Motives: the ... · Different types of Goods · Research
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19 nodesUntitled Information processin... · Ajzen (1991) came up ... · Solomon et al (2013) ... · Solomon et al's (2013... · Holbrook (1982) 'Cons...
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44 nodesBuyer Behavior Cultural Factors · Social · Personal · Psychological · The Buyer Decision Pr... · Marketers are always ...
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42 nodesConsumers Research what makes p... · Marketing can be very... · The influence of soci... · Trask · Useless · useful
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24 nodesDimensions of International Consumer Behavior Researcher of the psy... · To understand the psy... · The Psychological Ing... · The Sociological Ingr...
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15 nodesUntitled Culture · Online Purchase Behavior
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18 nodesbrain & sales Our brains love new f... · Our brains care a lot... · Our brains love a fre... · Our brains love a deal · But our brains also l... · Our brains love an un...
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35 nodesLecture 3 MOTIVATION (PART 2) · PERSONALITY