Consumer Behaviour mind maps
820 mind maps by 580 users · Page 19 of 21
This page gathers more than 780 community-made Consumer Behaviour mind maps, covering topics from perception and social influences to buying decisions. University students and professional candidates can practice linking influences to decisions, while teachers can find ready-made material and school students can explore relevant topics. Pick a map and follow a topic that interests you.
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- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Mind maps
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12 nodesNEW CONSUMER VALUES Self endowed and defi... · Allow us to interpret... · Invented by our aspir... · Deeply important, yet... · Dominate the narrativ... · Based on fears
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8 nodesConsumer Decision Process Need Recognition
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23 nodesMarketing Chapter 5 Cosumer behavior · Opinions Leaders · Online Social Networks
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17 nodesConsumers Decision Process Problem recognition · Information search
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18 nodesEthical Consumption Consumer Behaviour · Fair Trade · Ethical Purchase Deci... · Demographics
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21 nodesLearning & Memory Conditioning · Cognitive Learning · Involvement Theory · Elements of Learning · Brand Positioning · Memory Stores
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19 nodesSOCIOCULTURA FACTORS CULTURE · SUBCULTURE · SOCIAL CLASS
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17 nodesConsumers do things Based on how they learn · Satisfaction · Benefits · Marketing Message
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17 nodesTypes of consumers Loyal consumers · Discount consumers · Impulsive consumers · Need-Based consumers
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17 nodesconsumer brand preference of mobile phones Different mobile phon... · Demand · brand awareness
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20 nodesPerception Definition · Nature & Process · Stimulus Factor · Interpretation · Purchase & consumer i...
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9 nodesEnter text here price · marketing · ability and cost finance · consumers preference
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15 nodesLuxury products the irrational consumer · Self-Esteem and Luxur... · Authenticity Matters · Brand Name and Recogn...
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13 nodesNeed recognition Psychological needs · Functional needs · Information search
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17 nodesWynn Buffet Day Pass Physical Factors · Cultural Factors · Social Factors · Psychological Factors · Purchase Situation
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15 nodesNEEDS, RECOGNITION & MOTIVATION MOTIVATION · FORCES THAT DRIVE PUR... · NEEDS
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7 nodesHow you would select the healthiest lasagna Attempted to look for... · 3/8 used weight watchers · Freshness · 2/10 compare differen... · 2/10 customer ratings
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8 nodesAirBnB Cheap price and nice ... · Cheap price and nice ...
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15 nodesBuyer Decision Process Awareness · Consideration · Purchase · After-Sale
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20 nodesDISCURSO ARGUMENTATIVO Objetivo · Posee · Se puede usar
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16 nodesIntroduction Definition
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19 nodesNATHALIE CONSUMER BEHAVIOR 1. NEED · 2. INFORMATION SEARCH · 3. EVALUATON AND ANAL... · 4. BUY DESICION ONLINE · 5. POST-PURCHASE
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14 nodesrisk performance · financial · time loss · opportunity · psychological · physical
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20 nodesLipsticks MEN · WOMEN
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8 nodesThe Irrational Consumer People don´t behave r...
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11 nodesNeed Recognition Awareness
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17 nodesBuyer decision process - shoes Need recognition · Purchase decision · Information search · Evaluation of Alterna... · Postpurchase behavior
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20 nodesThe Society and the Consumer The Family Life Cycle · Family Decision Making · Group influences · Informational, normat...
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9 nodesCross-Cultural Variation In Consumer Behavior Culture
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13 nodesAttitude & Attitude Change Attitude Component · Attitude Change Strat... · favor ability
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16 nodesInternal Search Recall of Brand · Recall of Attributes · Recall of Evaluation · Recall of Experiences
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54 nodesConsumer Behavior Block 2 Global demography · Cross-culture variations · Globalization · Variations in culture... · Culture variations in...
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12 nodesDecision Making Problem Recognition · Information Search · Judgement and Decisio...
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9 nodesFactors influencing consumer spending Price · Marketing · Availability and cost... · Consumer Preference
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14 nodesProblem recognition Ideal State · Actual State
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19 nodesConsumer behaviour Different actors · It's a process
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2 nodesNew task A type of business pu...
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11 nodesMotivation, Personality, Emotion Maslow's Hierarchy of... · McGuires · Motivational Conflict · Personality · Emotion
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5 nodesFour Modes of Decision Making HIGH INVOLVEMENT/ HIG... · LOW INVOLVEMENT/ HIGH... · HIGH INVOLVEMENT/ LOW... · LOW INVOLVEMENT/ LOW ...
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16 nodesFactors That Influence Consumers Preferences · Opinions · Pear Pressure · Budget · How it is Marketed · Lifestyle